Crowdfunding and Alternative Finance in Europe

Abundance logo


Founded: 2012

Type: Peer-to-Peer (P2P) Business Lending

Peer-to-Peer (P2P) Business Lending - geography: United Kingdom

CO. no.: Na.

Financial Conduct Authority logo


Abundance is a leading direct investment platform giving people control over their money. People invest from Ł5 in energy projects that generate something good for the environment and society, as well as bank-beating returns.


Website screenshot / thumbnail of (Abundance)

Founders Abundance

tumbnail of Bruce Davis

Managing Director, Bruce Davis

LinkedIn | Twitter (@oikonomics)

Type: Entrepreneur

Description: Bruce is an anthropologist with a creative drive that helped create the world?s first peer to peer lender, in 2004, as well as products and innovations for most of the UK leading banks and building societies. Bruce is a founding director of the UK Crowdfunding Association, a Trustee of the Finance Innovation Lab and Visiting Research Fellow at the Bauman Institute, Leeds University. He also invented Monkey Shoulder whisky, which has grown to become a global brand. Bruce heads up Abundance?s brand and marketing team.

tumbnail of Karl Harder

Managing Director, Karl Harder

LinkedIn | Twitter (@karlharder)

Type: Entrepreneur

Description: Karl started out working as a parliamentary researcher on renewable energy. With a desire to do more than simply write about the things he cared about, he set up his first green business, which also championed the Living Wage for its employees and was funded by the late Dame Anita Roddick. After 5 years and with his interest in energy renewed, he left to study for an MBA at Imperial College and to pursue the idea that has eventually became Abundance. Karl is responsible for managing Abundance?s operations and technology teams

tumbnail of Louise Wilson

Co-founder & Director, Louise Wilson

LinkedIn | Twitter (@wilsonlo)

Type: Entrepreneur

Description: Lou left a senior position at UBS Investment Bank in July 2008, where she was in charge of multimillion pound share offers and fund raising for a range of global companies. Voted among the 100 most influential women in the City in Financial News, she was all too aware that conventional financial markets are loaded against the smaller, private investor. She is now using her skills to make sure our Debentures are working in the interests of our customers. Louise is responsible for managing our projects team.

Associations Abundance member

UK Crowdfunding Association  logo

UK Crowdfunding Association

Start: Jan, 2012

Description: The UK Crowdfunding Association: Promoting crowdfunding as a valuable way for people, businesses & ventures to raise funds.

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Tweets by Founders, Employees & Abundance

Relevant News for Abundance1

The Abundance Pension is being offered through a partnership with one of longest established and most respected UK SIPP providers, European Pensions Management Ltd (EPM). EPM has worked consistently to help give investors broader access to new asset classes that can help in pension planning. EPM is the scheme trustee and administrator, while Abundance will be the first point of contact for all customer-facing activity.

Crowfund Insider

Events with Abundance

Company (click) Event Date Location
AltFi logo AltFi Europe Summit 2014 11 Mar, 2014 London, United Kingdom

Address Abundance

65-69 Shepherd?s Bush Green
W12 8TX London
United Kingdom

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