Crowdfunding and Alternative Finance in Europe

Angels Den logo


Founded: 2007

Type: Equity-based crowdfunding

Equity-based crowdfunding - geography: United Kingdom

CO. no.: Na.

Financial Conduct Authority logo


Angels Den is an angel-led crowdfunding platform where angel investors and experienced business people invest in pre-vetted SMEs. Investors often play an active role in the business, providing the initial funding, expertise and contacts to drive growth.


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Founders Angels Den

tumbnail of Bill Morrow

Founder and CEO, Bill Morrow

Facebook | LinkedIn | Twitter (@BillMorrow)

Type: Entrepreneur

Description: Bill started his life as an accountant with Virgin, then moved into investment banking. He set up an international financial recruitment company which he sold to a Wall Street Bank in 2001. Determined to lend a hand to small businesses, he co-founded Angels Den in 2007. In 2015, he was named the most influential figure in alternative finance by City AM.

Co-Founder & Director, Lois Cook


Type: Entrepreneur

Description: Lois has been helping small businesses over the last 10 years in various different ways, from founding an online business support forum and setting up skill sharing groups, to coaching business owners. When she co-founded Angels Den in 2007, she turned her focus to what she saw as the major issue for small businesses: an easy route to funding.

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Tweets by Founders, Employees & Angels Den

Relevant News for Angels Den2

Bill Morrow, co-founder of the platform, released a statement on the just published research on the UK alternative finance sector, specifically equity crowdfunding. Morrow labeled the growth impressive;

?The speed and scale of growth in the alternative finance sector is staggering. We are particularly excited that equity crowdfunding has become a significant part of venture funding in the UK because this is good for early stage companies and SMEs that need financing to grow, and good for investors who want exposure to high risk, high return investments.?

Crowdfund Insider

The Angels Den team is in Mexico for the official launch of Angels Den Mexico at the Instituto Nacional del Emprenedor (INADEM), a non-profit entity that supports entrepreneurs.
AngelsDen revealed this past August that it had raised $1 million from a Mexican family office to launch their angel-led crowdfunding model across Mexico, with bases in five different cities.
Angels Den hopes to replicate it has experienced in the UK. The platform combines online equity crowdfunding with a vibrant in person process of investor meetups, education seminars and outreach.

Crowdfund Insider

Address Angels Den

Angels Den
17 Slingsby Place Covent Garden
WC2E 9AB London
United Kingdom

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